If you’ve just arrived in Hoi An and want your first day to unfold gently, think riverside charm, glowing lanterns, and peaceful cultural corners, this relaxed afternoon-to-evening itinerary is for you. Perfect for late starters or those arriving around midday, this top things to do in Hoi An guide skips the early crowds and gives you a soulful, slow-paced introduction to Hoi An’s highlights.
As local experts who’ve guided thousands through this ancient town, we know the best way to experience Hoi An is not by rushing but by wandering with intention. Here’s how to ease into its magic, through market scents, old streets, and river reflections, at your own pace.
Kick off your journey at the beating heart of the town: Hoi An Central Market, located right on the banks of the Thu Bon River. It’s where locals shop for everything from fresh produce to handmade lanterns and it’s one of the best ways to ease into the authentic, non-touristy side of Hoi An.
What to expect:
Local tips:
Don’t miss: The dry goods section toward the back, which sells Hoi An’s famous noodles and handmade chili sauces, great gifts to bring home.
From the market, it’s just a short walk to one of Hoi An’s most iconic cultural treasures: the Phuc Kien Assembly Hall, originally built in the 17th century by Fujian Chinese merchants.
This is more than just a beautiful building, it’s a living example of how Hoi An was once a bustling, multicultural port. The hall serves as a temple dedicated to Thien Hau, the sea goddess who protects sailors and merchants.
Why it’s special:
Best time to visit: Around 4:00 PM for beautiful light slanting through the incense smoke, and fewer tour groups.
Insider tip: Notice the decorative motifs, each has symbolic meaning, from dragons and phoenixes to boats and clouds. A guide can help you decode them for a deeper understanding.
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No visit to Hoi An is complete without stepping inside one of its preserved merchant houses, where history, architecture, and family heritage come together.
Two of the most popular are Phung Hung Ancient House and Tan Ky Ancient House, both over 200 years old and still owned by local descendants.
What makes them unique:
Tip from a local guide:
If you're short on time, visit Tan Ky House, it’s the most famous and compact. Guides inside often share personal stories, giving you a deeper connection to the space.
Etiquette note:
These are still private residences in parts, so move gently, don’t touch artifacts, and be respectful of the space.
This lesser-known museum is one of the best spots to get context for what you see around Hoi An from traditional costumes to tools used in fishing, farming, and tailoring.
Why it's worth a stop:
Recommended visit time:
30–45 minutes. If you’re into ethnology or folk art, you may linger longer.
Local tip:
Check for live craft demos or rotating exhibits - these often happen in the late afternoon when foot traffic slows down.
By now, the sun is low, and it’s the perfect time to take in a bit of culture through live performance. Just steps from the Japanese Bridge, the Hoi An Traditional Performing Arts House offers short, vibrant shows featuring music, dance, and folk stories.
Why you should go:
Pro Tip:
Arrive a little early (before 6:00 PM) to get a front-row seat. Check the schedule posted outside, there may be multiple performances in one evening, often included with the Old Town ticket.
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Built in the early 17th century by the Japanese community, this covered wooden bridge is a symbol of Hội An, linking the Japanese and Chinese quarters of the old town. While small, it carries immense historical and cultural significance.
What to look for:
Photography tip:
Come just before golden hour (5:00–5:30 PM) to catch soft lighting and fewer crowds. Avoid peak selfie-time around sunset if you want a peaceful stroll.
Local fact:
The bridge has survived floods and centuries of change, walking across it is like stepping into Hoi An’s layered past.
After the bridge, take your time exploring the charming lanes lined with silk lantern workshops, tailor shops, ceramics, calligraphy studios, and contemporary galleries.
Why it’s worth doing:
Local tip:
Look for shops that are part of Hoi An’s Craft Preservation Network, these support ethical practices and traditional skills passed through generations.
Don’t stick only to the main streets. Turn a corner, and you’ll find residential backstreets where life still moves at Hoi An’s traditional pace.
What you’ll discover:
Insider route suggestion:
Explore the alleys between Nguyen Thai Hoc and Tran Phu streets, or walk towards the Hoai River’s lesser-known southern banks.
Pro tip:
Go by foot or take a slow bicycle ride with a guide who knows the stories behind each turn. It's these quiet places where the true magic of Hoi An reveals itself.
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As twilight settles in, head to the riverside and join a gentle rowboat ride under the lantern-lit sky. This is one of the most serene and iconic experiences in Hoi An.
How it works:
Best time to go:
Between 6:30 PM and 7:30 PM, just as the town lights glow and reflections shimmer on the river.
Insider tip:
Choose a short 15–20 minute ride (very affordable) and avoid motorboats for a quieter, more authentic feel. Let your guide help with the best boatwomen, some have been rowing for decades.
We’re more than just guides, we’re born and raised in Central Vietnam, and we’re passionate about helping travelers experience the real Hoi An. Whether you’re joining us for a short lantern walk, a deep cultural tour, or a foodie discovery, we tailor every journey with insight and care.
Why our tours are different:
Join our curated Hoi An best-seller tour and discover what truly makes this town unforgettable: